Market Update

After people decided not to listen to some sound business advice, numerous retailers found themselves in yet another price war. Not only have they scared the economists into believing were going into deflation, they’ve also confused their customers. Hopefully, they’ve learned their lesson.

The Financial Times reports that U.S. consumer prices finally rose in February.  While numerous factors affect the rise in consumer prices, which is a good sign for a growing economy, the suspicion is that numerous retailers fell into panic. After a very quiet and difficult 4th quarter, the retailers fell into panic and began to offer large discounts, unbelievable deals, and even dropped their prices. After a few months of even more difficult times, the retailers began to realize that discounts and dropped sales, we not profitable. Only if they listened back in November, December, and January. Well, hopefully they’re paying attention now.

Your Business

After raising an interesting point in our March article about cross selling, we’ve decided to discuss some simple, yet practical sales issues. Very often both physical and retail stores make the following mistakes.

1. Difficulty of the Purchase In a quick paced world, whether we’re selling wedding dresses or cheeseburgers, it must be easy. If you look at the greatest companies online, you’ll notice a trend; their sale is complete within 5 clicks or less. The more barriers there are between the point of customer interest in a product and their confirmation of the order, the faster the customer loses interest in the purchase. In physical stores, if a purchase of a product requires long wait time, the interest in purchase declines sharply. So be ready to sell!

For further reading on customer’s decision making, read "Why we buy” by P. Underhill.

2. Poor Salesmanship Sales people often get a bad representation. A true salesperson is not one who is ready to pounce on anyone with a wallet, but one who believes in his product to help meet a need. A true sales person achieves his goals through a connection and a relationship. A true salesperson first connects with their client, rather than just inquiring whether the client is ready to purchase. A true salesperson looks first to help, then to sell. A true salesperson finds pride and happiness in their job, even if it doesn’t result in a sale, because they were still able to help someone even if this particular product wasn’t the solution. Just remember, Snake Oil is not FDA approved!

3. Coming Soon Effect At times we often make promises for which we are not ready. When a site promises to be “Coming soon” but hasn’t changed in the last 5 months, simply take it down or don’t lead people to it. If a product or a service is promised for months, but is not delivered, customers no longer expect it from you. If you are not ready, don’t promise to be. Be ready to sell and deliver on your promises.

4. Self Promotion And last but not least, do not follow Tom Green’s example!

Tulipia and You

4 Reasons why as a gown retailer you would make a mistake not to work with Tulipia Bridal.

1. Difficulty of the Purchase We make purchasing easy. You register, select the gowns, check out. And if at any time you have questions or need help we’re there to help. And we respond quickly, just call or email us.

2. Poor Salesmanship First thing we do when we get potential retailers is try to find out a little more about them. Our focus is not on the order you will place today or even this year. We are looking to help you build your business and be successful in fulfilling dreams of your clients. After all, that’s why you went into this business.

3. Coming Soon Effect We are not coming soon. We’re here! We’re also in Europe, where we’ve grown a following. But don’t let them keep all the top fashion.

4. Self Promotion We promise we won’t put on the wedding dresses. We are focused on helping you be successful, profitable and happy. We just want to join you on that ride.

Tulipia Bridal is committed to serving you through quality products and excellent customer service, fulfilling your customer’s dreams with our exclusive wedding and evening gowns, while helping you grow profitably.  For the expert help you need to position your company for future growth and profitability, contact us at info@TulipiaBridal.com.

Release 6 - Sales.pdf (1.15 mb)