Market Update

After the tragic events of the last few weeks, I began to wonder why people like celebrities leave such an impression on our lives. It is often said life is like a dash, the dash between two dates on a tombstone, and how you live your dash will define what says on your tombstone. I am sure Michael Jackson would hate to be remembered for his numerous outtakes, but rather for being a pop legend as he was in his prime. He probably would like to be remembered as the man that broke down barriers between the advertising business and artists, making both profitable rather than “sellouts”. At the age of 50, Michael was too young, and will be truly missed, as well as Farrah Fawcett’s acting and her strength through cancer, Billy Mays love for his work and energy, and Steve McNair for his passion and love for the game of football. Their lives ended short, but they left a life long impression.

No one knows the time or the day, so the real lesson we need to learn from such tragedies is what kind of a legacy would we want to leave? Do we want to be remembered for being great parents or great business people? Do we want to change our community, industry, family or world? At times we could do some, but not all. And the greatest part is that our passions are like our DNA, different and unique, allowing each one of us to leave a legacy unique to ourselves. It is by this vision and goal that we need to act and live to achieve. How often do we miss the big picture getting caught up in our daily hassles of life and forget our true passions that we would want to be remembered for?

I bet often.

Your business

Just like our lives, we need to plan a business for something beyond than its current sale, current project and current profit. To truly leave a legacy we need to plan a business life of a legacy. There are too many businesses that simply live in complacency of current profit, with no passion for the art of products and services they provide.
Here are a few steps to planning a legacy for your business

1. Who are you?

A business is a reflection of who we as owners. As discussed earlier, it’s about your legacy, so let your business reflect that. At Tulipia Bridal our passion is to make brides beautiful, fulfilling their dreams. However, our passion carries us past our current gown orders. We assist in numerous shelters and organizations dealing with battered women and victims of house abuse and sex trafficking. As we continue to build our business we donate a portion of our profits to such organizations. That's who we are!

2. Dress for Success

An experienced professional knows to go to an interview dressed as if he already works in the position. It’s a phenomenon that when one begins to dress and act as what he would like to become, he eventually becomes as he wishes. If you and your company would like to be a world changer, an industry changer or simply a community changer, you must begin to act as such. Once you begin to act and sound like the company you’d like to be, you will naturally shape into your position. Once you figure out who you are and what kind of legacy you’d like to leave, imagine what does that look, sound and feel like.  What does it look like being the number one bridal shop? What does it feel like? What would your customers experience? Begin to imagine and start to dress up.

3. Start Now

Good is the enemy of great. Busyness is the enemy of progress. The worst thing we could do in implementing our legacy is put it off for tomorrow. Some things might not be possible for you to apply right away, but you must start within your means. We at Tulipia would love to donate millions and assist women around the world, however while we don’t have the means to do that now, we are donating the little that we have, including our time. Our start today, will bring us closer to our legacy tomorrow.

P.S. For further reading on this subject, Michael Gerber does a great job in his book The E-Myth Revisited.

Tulipia and You

This month, rather than pitching Tulipia Bridal and how we could help you grow your business, we’d like to help you start your legacy today. Child trafficking is one of the fastest growing crimes in the world. UNICEF values the global market of child trafficking at over $12 billion a year with over 1.2 million child victims. Men, women and children are all victims but, the most vulnerable groups, those with limited rights or protections, have been the hardest hit… especially children. Tulipia Bridal fully supports and promotes the Stop Child Trafficking Now (SCTNow.org) organization and their battle against such heinous crime. We kindly ask you to look at various ways you could participate in this mission, and begin your legacy today.

Release 8 - Beyond Business.pdf (1.53 mb)